EDHEC MSc in Marketing Management - Curriculum

Master of Science in Marketing Management

You are here : MSc in Marketing Management > Curriculum

Curriculum - MSc in Marketing Management

The EDHEC Business School Master of Science programmes are one-year full-time programmes taught in English. Each programme is worth 90 ECTS credits.

10 Concentration Courses

4 Specialised Seminars

3-6 Months Internship/Work Experience

Master's Thesis

Concentration Courses

Marketing Management : A Decision Making Approach
Market analysis, performance measurements and market research results...

Services Marketing
Service policies, managing quality, pricing policy, setting-up networks...

Marketing Research
Qualitative and quantitative marketing research, case studies...

Customer Equity
Customer loyalty programmes, customer relationship management, data-mining, marketing one-to-one...

B2B Marketing
Organizations as customers, professional markets, key account management...

Brand Equity
Brand management territory, brand personality, product mix, brand security...

E-Commerce and Hi Tech Marketing
On line buying studies, technical approaches, data bases, virtual consumers...

Advertising Management
Advertising strategy, media decisions, advertising evaluation, ethical issues...

Marketing Planning
Concept of business mission, nature of marketing audit, components of core strategy...

Luxury Brands Management
Luxury market, buying and consumers, distribution and marketing of luxury products...

(each course is 30 hours, 5 ECTS each)

Calendar

The Master of Science programmes are taught on the EDHEC campus in Nice.
All EDHEC Master courses are organized according to the following calendar:

- First Term Sept - December
- Second Term January - March
- Third Term April - June
- Internship period July - December (minimum of three months)

CVs of professors in this programme:

A few visiting professors teaching in this programme:

Pr Alexandra Campbel, PhD
Schulich School of Business, Canada

Philippe Mihailovich
Brand Development Advisor, Leading brands

Pr Lawrence Cunningham
University of Colorado

Pr Anders Westlund, PhD
Stockholm School of Economics

Specialised Seminars

Cross Cultural Management
To explore culture in order to better comprehend its impact on modern economies.

Research and Consulting
To develop research skills and consulting methodologies as viewed from the perspective of academic and industrial clients.

Managerial Communication
To develop managerial competencies with specific emphasis on the interpersonal skill needed to ensure effective communication.

Qualitative Methods
To introduce students to qualitative research methods.

(each seminar is 15 hours, 2.5 ECTS each)

Internship/Work Experience

3-6 months internship in France or abroad.
The internship is required to provide participants with the opportunity to apply the theoretical course contents and to carry out a professional project in their chosen field of specialisation in order to further develop their acquired management skills.

(15 credits)

Master's Thesis

The thesis must integrate pertinent conceptual and theoretical elements and make use of a rigorous methodology to address issues relevant to the field of specialisation. A methodological seminar prepares participants to carry out this applied research.

(15 credits)

Written by
Date of update June 18, 2008

[ Top of the page ]

Programmes : Theseus-EDHEC MBA - EDHEC Grande Ecole - Master in Management - MSc in Finance - MSc in Capital Markets - MSc in Corporate Finance - MSc in Risk and Asset Management - MSc in Accounting & Management Control - MSc in Strategic Management - MSc in Marketing Management - Bachelor ESPEME - PhD in Finance
Executive Education : EDHEC Executive - Executive MBA - IMARISC - Cycle Supérieur de Management (CSM) - CEVE (BADGE CIF, Conseil en Investissements financiers) - Séminaires - Intras - EDHEC Asset Management Education
EDHEC Corporate : Discover EDHEC - History - Campuses - Recruitment - Media - Research Centres - Chairs - EDHEC Foundation
Contact : Contact us